UMANITY AGENTS · PRODUCTION PIPELINE LIVE · MAY 2026
THE END-TO-END WORKFLOW

From first contact
to delivered campaign.

A visual map of how Umanity onboards a client, builds their world, ships their spots, and keeps the relationship alive — phase by phase, end to end.

8
Pipeline steps
3
Approval gates
∞
Brand system afterward
0
Lead Qualification
Step 0
Free pre-sales analysis.
Prove value before the SOW conversation. Qualify fit, frame Umanity as a data-driven strategy partner.
What happens
Automated competitor scorecard pulled from the Meta Ad Library for the prospect's category. ICP opportunity assessment. A one-page narrative: "what we'd build for you, if we built one."
Inputs needed
Brand name, category, primary geography. That's it.
Output
One-page strategic brief + a calendar invite for the workflow walkthrough.
↗ View the Pre-Sales Analysis High's · reference example
1
Workflow Walkthrough
Step 1
How we'll make it.
First meeting after the prospect engages with the pre-sales analysis. We walk them through the production methodology — and hand them the World-Rules Intake to fill out before the pitch.
What happens
The 20-slide Production Workflow deck is shared with the prospect. Walks through the production phases, the AI/Human split, casting continuity, the review portal, and the persistent brand system. Same deck for every client — case-study format using a reference build.
Trust-building
The deck shows the prospect they're working with a deliberate process, not a vibes-based agency. The methodology is repeatable — and that's the point.
The World-Rules Intake
Before the meeting wraps, the prospect receives our branded world-rules questionnaire — a structured intake that captures the brand's non-negotiables: voice, palette, casting, hero rules, restricted language, hero products. Their answers become the load-bearing constraint document we use to build the custom pitch in Step 2.
↓
Intake sent · prospect fills it out before the pitch The prospect leaves the workflow walkthrough with the World-Rules Intake in hand. Their answers shape the custom pitch we deliver in the next meeting.
↗ View the Workflow Deck v5 · methodology walkthrough ↗ View the World-Rules Intake branded questionnaire
2
Branded Pitch
Step 2
The branded pitch.
Built using the prospect's World-Rules Intake answers. We research the brand and design the pitch deck to feel native to it — palette, fonts, and visual identity inferred from the intake and the client's existing work. The pitch deck becomes the design root for every downstream client document.
Research
Brand snapshot · competitive landscape · category data · ICP segmentation · strategic insight · world-rules answers.
Assets built
  • Character sheets created
  • Wardrobe flat-lay
  • Storyboard frames (scale with duration of spot)
  • Pitch deck PPTX + PDF leave-behind
✓
SOW signed · the engagement begins The pitch wins. The SOW signs. Production begins against the brand world the prospect helped define in their World-Rules Intake.
↗ View the Pitch Deck High's · v3 · case study
3
Storyboard Approval
Step 3
Frame-by-frame sign-off.
Every shot, every wardrobe choice, every voice direction approved before video generation fires. The approval deck carries the same on-brand visual identity established at the pitch — same palette, same fonts, same design system the client already approved.
Assets built
  • Final character sheets (multi-angle, post-pitch alignment)
  • Wardrobe flat-lay
  • Storyboard frame set — :15 = 6 frames, :30 = 10-12, :60 = 16-20, :90 = 22-28, :120 = 28-36
  • Voiceover direction doc + sample audio per hook
  • Music direction doc + scratch / temp track
  • Lower-third PSD design (layered Photoshop)
  • Virality Predictor brain scan per hook
!
Major approval gate Client signs off on the storyboard before any video credits are spent. This is the cheapest revision moment in the entire pipeline — and the gate that prevents expensive surprises later.
↗ View the Storyboard Approval Deck High's · Marcus :15 · v3.1
4
16:9 Production
Step 4
The 16:9 master.
Render the 16:9 master spot from the approved storyboards. The most credit-intensive phase, but every shot is already locked.
Production stack
  • Image-locked talent layer — same hero across every shot, every spot
  • Native multi-shot motion generation — connected shot families, identity preserved across angles
  • Custom voiceover production designed to your brand's voice profile
  • Custom jingle composition + sonic signature
  • Lower-third design pass (Photoshop) → human-rendered motion graphics
  • Premiere assembly + cinematic color grade by a human colorist
Output
Master 16:9 cut · jingle stems · VO raw · lower-third motion file.
16:9 MASTER · HIGH'S · MARCUS DINNER HOOK B · :15 CASE STUDY
5
Native 9:16 Production
Step 5
Built for the scroll.
9:16 isn't a crop. It's its own shot list — built from the same world, with the same hero, designed for the vertical scroll. Brand integrity preserved end-to-end.
Pipeline steps
  • Read the Premiere project — pull the source-shot reference from every clip in order
  • Recover each shot's original generation prompt + reference frames from the production manifest
  • Regenerate 9:16 still previews per shot, locked to the same talent and world
  • Build variant-breakdown deck for editor approval
  • On approval, generate native 9:16 motion against the regenerated portrait stills
  • Re-assemble in Premiere as the 9:16 master
!
Editor approval gate Editor sees the variant-breakdown deck — 16:9 source + recovered prompt + regenerated 9:16 still per shot. Approval fires before any 9:16 motion renders.
9:16 NATIVE · HIGH'S · MARCUS DINNER HOOK B · :15 CASE STUDY
6
Delivery
Step 6
Final cut delivered.
Spec-ready files in every format your media plan needs — broadcast and web — built native to each aspect ratio, not cropped from one master.
Delivered
  • Broadcast-spec master cut (ProRes file) — 16:9
  • Web-spec H.264 cuts — 16:9 + 9:16
The brand system holds
The talent library is locked. The voice profile is designed. The sonic signature is composed. The world rules are captured. When the next campaign begins, the brand world is already in place — same hero, same voice, same sound, same rules. The system holds, and every new spot lands inside it.
7
Retainer
Step 7
7-day performance check-in & continuous learning.
Most engagements deliver and disappear. We watch how the spot performs in market — and tell you what to do next.
Digital retainer
Seven days after launch, structured check-in with available performance data — click-through, completion rate, hold rate. Paired with a recommendation: refresh hook · retag · rotate · let it ride.
Broadcast retainer
Same check-in shape, adapted to the reporting available — Nielsen lift, GRP delivery, brand-tracker pulse, agency post-buy.
∞
The relationship continues Delivery becomes a feedback loop, not an endpoint. The creative system gets smarter the longer we work together.
THE LAND

We don't deliver one campaign. We deliver a brand world that holds.

The same hero. The same voice. The same sonic signature. The same locked rules. Every spot is built fresh against the brand world we built with you — recognizable, intentional, and unmistakably yours. The pipeline is designed to scale across multiple concurrent clients without losing the per-client craft. That's the difference between an agency that ships and one that ships at scale.

1
Locked identity across every spot
3×
Quality-assurance gates
7d
Post-launch feedback loop
UMANITY AGENTS · PRODUCTION PIPELINE · V1.1 · MAY 2026